Yvonne Yvonne is a Parisian leather goods brand, chic and contemporary. Charlotte Balme, founder, kept from her great-grandmother the quaint firstname, the avant-garde style and the resilient nature. After she studied fashion at Studio Berçot, and worked in fashion magazines, she decides to create Yvonne Yvonne in August 2009. Fascinated by handcrafting, Charlotte Balme produces her collection using local craftsmen : the brass plates, signature of the brand, are all hand-hammered, and the leathers are carefully selected.
Who are you?
Charlotte Balme, Parisian born and raised, founder of Yvonne Yvonne.
How did you start in fashion?
I don't think I really started on a particular day. Fashion has always been a fascination for me, a motivation, it makes me laugh, even astonishes me .
How would you define your style?
timeless, feminine, intuitive
What inspires you?
Women, my icons, Simone de Beauvoir, Louise Bourgeois, Frida Kahlo, Patti Smith... Freedom, Paris, to leave and come back, travel dreams, fantasy of elsewhere. Noble material, leather.
A few words about this collection...
Timeless and authentic, Yvonne Yvonne does not function in collections, our models are permanents and essentials. The seasonal variation intervenes by the creativity, with our collaborations and with specific arrival of new models to the wire of the months.
What's your favorite piece in our selection?
Patti in fauve leather and Janis tote in Montauk canvas are my essentials.
What are you most proud of?
Where do you manufacture your products?
Bags are developped in Paris in a very high quality workshop. The canvas is made in Italy, and handbags are made in a family factory in Maroc.
Where can we find your collection?
Online on our eshop and on L'exception. We also have a showroom office 27 rue Milton Paris 9 where we showcase our handbags.
If your brand was a music, a movie, a cocktail...
Sombody to Love me - Mark Ronson,
Annie Hall of Woody Allen,
and a big glass of Malbec